Savora is a private label brand of Lifetime Brands Inc. As a team we set out to create a brand of kitchenwares that elevated the art of cooking with a collection of expressive and alluring tools that are designed to perform. Here you can see the strategic brand development and design of the award winning Savora Colander.
NY NOW Best New Product Awards:
2014: “Best of Show”
2014: “Best of Home”
2015: “Best New Product”
Mikasa Ice Cream Scoop
Mikasa is a well established brand in the dinnerware and flatware markets. Having built up a strong reputation over the years, Mikasa was interested in seeing how their brand could be translated in the kitchenware prep category. I was given the opportunity to develop the Mikasa brand in this new category and design a line of kitchenware tools that effortlessly had the look and feel of this successful brand. In the following slides I walk you through the brand development and design of the Mikasa Ice Cream Scoop.
GetSafe DIY Home Security is a start-up security company that needed to redesign their generic and disorganized box into a simple, modern and intuitively designed package to house their "Starter Kit". This design not only securely holds all the products in place, it walks you through the easy set up process. After launching the GetSafe brand and product line, GetSafe has received many positive reviews about the packaging design.
"As soon as I received the GetSafe kit in the mail, I was impressed with the super cool and thoughtful packaging. It's designed like a mini briefcase and immediately orients you about the kit as you open it. "
Unboxing & Installation | GetSafe DIY Home Security
Guy Fieri Peppermill
Guy Fieri is a chef, television personality and entrepreneur with his own line of kitchenware products that reflect his personality and love of quality American made products. Following the directions from Guy Fieri himself, here is the sleek and refined peppermill that I designed to resemble the power and quality craftsmanship of an American made muscle car engine.
Differin is a topical acne treatment owned by the dermatology company Galderma. Differin has been a successful prescriptive acne treatment for many years and it is making a switch to being available to everyone over the counter. With this major transition, Differin's brand identity and packaging needed to be updated to reflect the truly great product inside. Here I will walk you through the step by step development process to create the structural packaging for Differin.
Sabatier Olive Wood Tools
Sabatier is a French brand that is well known for their high quality and meticulously crafted knives. Over time the brand has expanded and developed products in the cookware and kitchen prep categories. Here is a line of Olive Wood tools that I created with a team of talented designers.
This sketchbook displays some of the sketch ideation work I have created for several product development projects. All the sketches were created either free hand or using Sketchbook Pro.